Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older.

Excellent customer support is a must

If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. The structure of your URL can affect both your page’s ranking, but also the user experience. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors.

Why SEO Tends to Fail and What You Can Do About It

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. More and more, search engines have begun to incorporate social context into their search results. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users.

Best practices in SEO change very little from year to year

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms" We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths.

Google no longer uses the META description tag for ranking purposes

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers.

Develop a comprehensive internal linking structure

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo.
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